ACG Practice Management Course 2009
Friday, October 23, 2009
8:00am-5:00 pm
“Escaping the Commodity Trap: Developing Your Practice Through Marketing and Excellence in Care Delivery”
Course Co-Directors:Ece A. Mutlu, MD, FACG and James S. Leavitt, MD, FACG
How will you differentiate your practice in a tight economy with declining reimbursement? Learn how at ACG’s 2009 Practice Management Course. Leading experts will discuss strategic positioning and marketing, creating a culture of excellence, using metrics to improve practice, plus using technology to improve the quality of care. In addition, hear the latest on National Affairs and how pending legislation may impact you and your practice, plus coding updates and the latest in PQRI.
8:00 am Introduction
Ece A. Mutlu, MD, FACG and James S. Leavitt, MD, FACG
8:05 am Roads to Practice Growth: Strategic Positioning and Marketing for the GI Practice
Eric N. Berkowitz, BA, MBA
- Analyze the position of a gastroenterology practice within its market.
- Examine how competitive advantages may be used to alter market position and achieve practice growth in a declining reimbursement environment.
- Determine appropriate marketing strategies based on a practice’s competitive advantage.
- Create plans for practice growth.
10:00 am Break
10:15 am Roads to Practice Growth: Strategic Positioning and Marketing for the GI Practice - continued
11:15 am Achieving Service Excellence
Strategies for Creating a Culture of Service Excellence
Stephen E. Deal, MD, FACG
- Define the meaning of service excellence and its role in patient satisfaction.
- Establish how service excellence can impact market position.
Q & A
11:45 am-1:15 pm Lunch/ National Affairs Update
Scott M. Tenner, MD, MPH, FACG
- Assess the healthcare plan of the new Administration and any upcoming legislation that may affect gastroenterology practices.
1:15 pm Regulatory Updates
Coding Update
Daniel C. DeMarco, MD, FACG
- Apply the newest coding updates.
- Examine potential coding changes in the future.
PQRI Update
Ira L. Flax, MD, FACG
- Discuss the current status as well as the future of PQRI.
- Demonstrate how PQRI participation by a practice may provide an advantageous position in the gastroenterology marketplace.
Q & A
2:05 pm Quality Care through Technology
E-Prescribing
Raj I. Narayani, MD, FACG
- Define e-prescribing.
- Implement the mandated phase-in schedule for e-prescribing.
- Determine the marketing and financial advantages e-prescribing can provide.
- Outline efficiencies e-prescribing provides the practice and its patients.
EMR and Patient Portals
James S. Leavitt, MD, FACG
- Define the role of EMR and patient portals in gastroenterology practice.
- Demonstrate the utility of these technologies as performance improvement tools.
- Illustrate how patient portals meet customer expectations and can be a marketing advantage for a gastroenterology practice.
Q & A
3:05 pm Break
3:20 pm Metrics to Improve the Practice
Balanced Scorecards – The Dos and Don’ts
Frank Chapman, COO, the Endoscopy Center
- Develop a balanced scorecard to track employee and physician performance.
- Demonstrate how the use of a scorecard can translate into improved patient satisfaction.
Using Metrics for Better Payor Contracting
Thomas M. Deas, Jr., MD, FACG
- Identify a wide array of metrics that could be used to measure practice performance.
- Enhance contract negotiations through the use of these metrics.
Endoscopy Metrics: The 2009 National Endoscopy Benchmarking Project
Irving M. Pike, MD, FACG
- Outline the development and components of a new benchmarking project.
- Determine the role/impact of an endoscopy benchmarking project.
- Predict the marketing/quality improvement opportunities this project could provide.
Q & A
4:30 pm Critique of All Talks and Take Home Points
Eric N. Berkowitz, BA, MBA
5:00 pm Adjourn
|
